Best Social Media Management Tools for Business in 2024

Sprout Social is among the best known social media tools for businesses and brands – and for good reason. It includes a wide range of engagement, publishing, and analytics features.

Like other social media tools, Sprout Social lets you publish and schedule content for Twitter, Facebook, LinkedIn, Instagram, and Pinterest. But you can also use it to manage your Facebook Messenger content, which is a great way for many businesses to communicate with their audience(s).

Note that you can only schedule on up to five social media profiles in the basic version of the tool, though.

It’s really easy to publish and schedule content to multiple social networks at the same time. You can also view and manage content via a social media calendar.

Like eClincher and Sendible, Sprout Social lets you view all incoming messages on every social platform in a single inbox. This makes it easy to know what’s happening on all of your social profiles, and to respond quickly.

If you need to report on social media activity, you can do this with Sprout Social’s customizable report templates. Alternatively, build your own so you can report on the metrics that matter most to you.

Other Key Features

• A content library for teams
• The ability to run Facebook promotions within the platform
• Message and campaign organization via tagging
• Keyword and hashtag monitoring
• Identifying high performing social media content to replicate its success

Sprout Social’s standard plan is not cheap, and you’ll need to pay more for better reporting features. However, you can test the tool out for free with a 30-day free trial.1

eClincher is considered one of the best social media tools for business, and includes useful features for brands and agencies. It lets you post to Facebook, Twitter, Instagram, Pinterest, YouTube, and LinkedIn.

You can also use eClincher to post to Google My Business and Yelp, plus you can connect Google Analytics for additional insight.

This social media tool lets you easily create and schedule content, and rearrange your posting schedule via a social content calendar.

eClincher has a social inbox that lets you see messages, conversations, social mentions, and more in one place. You can respond from within the platform, making social media engagement a smooth process.

With eClincher, you can analyze social media post performance in real time, allowing you to revise your strategy instantly. The tool also makes it easy to generate and customize reports.

Other Key Features

• Hashtag and keyword monitoring to help you post and respond to relevant content
• Content curation with suggested content feeds
• Post approval for teams
• Team media library
• Integrations with Giphy, Pocket, Sniply, and more

For business social media users, eClincher has an affordable monthly rate, and you can check it out for free with a 14-day free trial1.

As a small team social media tool, SocialPilot includes many collaborative features. It works with a wide range of social media platforms, making it easy to manage your entire social presence in one place.

SocialPilot works with Twitter, Facebook, LinkedIn, Instagram, Pinterest, Tumblr, and Google My Business. You can manage up to ten social media integrations with this tool on the cheapest plan.

Scheduling content is simple, and once that’s done, you can manage it via a drag-and-drop social media calendar. SocialPilot also includes a social inbox for managing incoming content in one place.

provides analytics on all your social media content, even if it hasn’t been posted via SocialPilot. This gives you an easy way to get insights on content posting, your audience, and influencers so you can improve your strategy.

Sendible is one of the best social media management tools available today, with features that offer something for everyone. With Sendible, you can post to all the main social media networks, including Twitter, Facebook, Instagram, LinkedIn, Pinterest, and YouTube.

Sendible makes it easy to schedule content to multiple platforms at once, and provides in-depth data on the content you post. Its pre-built report templates mean you can have a client-ready social media report with just a couple of clicks.

Not only is Hootsuite one of the most popular social media tools – it offers a pretty in-depth free version1. It’s been around for more than ten years, and has a wealth of features for bloggers, small business owners, and even teams.

With Hootsuite, you can post to Facebook, Twitter, Instagram, LinkedIn, Pinterest, and your YouTube channel.

Adding social networks and scheduling content is pretty simple with Hootsuite, and you can easily preview the content you’re about to post. The interface feels a little dated compared to tools like Buffer or Sendible, but when it comes to actual functionality, most features work really well.

Another good Hootsuite feature is that, unlike some social media management tools, you can get analytics on all of your social media content – not just what’s been posted through the platform. This makes it easy to assess the success of your strategy. However, this feature is only available with paid plans.

Other Key Features

• Recommended content to post based on monitored hashtags and saved searches
• A shared content library for social media teams
• The ability to visualize and manage social media content via a drag-and-drop calendar
• Content approval features for teams
• Easy social media content boosting directly from the dashboard

Hootsuite is one of the best free social media tools out there, letting you work with three social media profiles and schedule 30 social messages in advance. For analytics, unlimited scheduling, and ten social media profiles or more, you’ll need to upgrade at a low monthly rate. A 30-day free trial1 is available for paid plans, so you can check it out first.

When you’re looking for the best free social media tools, Buffer is always on the list (which is right where it should be). It offers a lot in the free version, and is ridiculously easy to use.

The free version of Buffer1 allows posting to Twitter, Facebook, LinkedIn, and Instagram. You’ll have to upgrade if you want to post to Pinterest. You can post to multiple accounts on each platform.

Buffer has an attractive, modern, one-page interface where you can upload text, images, and videos with a couple of clicks. However, you can’t upload Instagram image galleries directly from the tool.

The traditional version of Buffer, now known as Buffer Publish, does not incorporate social engagement features. To access such capabilities, you will need to invest in Buffer Reply.

With the free version of Buffer, you get basic analytics on your content. For more details, including impressions, reach, clicks, and comments, you’ll need to upgrade to a paid plan.

Other Key Features

• Schedule content as you find it (Buffer Publish)
• Manage social media interactions via a team inbox (Buffer Reply)
• Measure content performance with in-depth analytics (Buffer Analyze, still in beta)

If you want to get team features and even more advanced analytics, you’ll need Buffer’s reasonably priced pro plan. There’s a 14-day free trial1 so you can check it out. Bloggers and beginners will likely find Buffer’s free plan a good starting point.